NFA May 12, 2021

PRESS RELEASE: NFA ANNOUNCES FIRST DISTRIBUTION PARTNERSHIP WITH INDIERIGHTS

The National Film Authority announces its first distribution partnership with leading distribution company, IndieRights. The National film authority is excited to announce its first partnership with a leading distribution company in the United States, based in LA, IndieRights.

This important announcement is coming off the back of the launch of the Presidential film pitch series by H.E the President of Ghana, Nana Addo Dankwa Akufo-Addo on the 28th of April, 2021 at the Movenpick hotel in Accra, Ghana, where the President reiterated the ultimate drive to position Ghana as a film hub in the region and to get Ghanaian content to the world.

The Presidential Film Pitch series is a pipeline facilitation program to help fuel the value chain of the film sector by providing a vibrant market place where great film projects within the Ghanaian film ecosystem can connect with investors, sponsors, agents, distributors, broadcasters, platforms for business to happen.

IndieRights has Partnerships with leading digital platforms including Amazon, Google, AppleTV, TubiTV, and others. These partnerships make it possible for Indie Rights to offer the very best audience opportunities for the more than 800 filmmakers they work with. Indie Rights exhibits every year at AFM and the Cannes Film Market.

More recently, Indie Rights has migrated its content to the cloud in partnership with a group of talented engineers from MIT. Now that IndieRights content lives in the cloud, the company is able to easily deliver content to buyers in minutes rather than days. This allows the company to maximize the number of outlets for films on a global basis and now deliver content to over 100 territories worldwide.

NFA envisages that this partnership will help push Ghanaian content to the world.

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